What are segments and how do I change them?

The copilot usually splits the buyer you describe into 2-4 segments, for example distributors, retail chains and project contractors. Each segment is researched separately and shows in the results table's segment column.

There are two short steps before discovery starts:

1. On Which segments should I research? tick the segments to research and press Next.
2. On Are the research criteria right? you see each segment's Region, Employees, Titles, Channels and target. Tick The criteria are right, research this way and press Approve.

There is no form for changing a segment; write what you want in the chat ("drop retailers, add hotel suppliers"). Edit criteria takes you back to choosing segments.